When exhibitors and sponsors commit time and money to your association’s event, they have one central goal: connect with new prospects and generate leads. But too often, the process of collecting and organizing those leads has been clunky, manual, and unreliable. MobileUp is changing that with our new Event Lead Capture module—built directly into the same branded mobile app your members, attendees, sponsors, speakers, and staff can use.
Why Event Lead Capture Has Historically Been a Challenge
To justify their investment, exhibitors and sponsors need more than just foot traffic, they need a reliable system for capturing and indexing high-quality leads.
However, traditional methods leave a lot to be desired:
- The fishbowl problem: Dropping business cards in a bowl, usually for a raffle, is unreliable. Business cards get lost in the shuffle. Paper notes get buried.
- Manual badge scanning: Older systems often require separate hardware or a third-party app that you have to purchase on top of your existing event technology stack. And data may not integrate across the event ecosystem.
- Fragmented tools: Exhibitors juggle yet another app, login, and workflow, creating friction instead of value.
The result? Leads slip through the cracks, and the exhibitor ROI feels uncertain.
The Solution: MobileUp’s Event Lead Capture System
With MobileUp’s Event Lead Capture, associations can now offer exhibitors a modern, mobile-first solution that lives inside the same event app that attendees can also use. For associations, offering a built-in lead capture system is a powerful value add all in one event experience solution.
Here’s How It Works:
- Each attendee has a digital badge linked to their profile in the app.
- Exhibitors/sponsors simply scan the badge within the app. Right after scanning, the phone vibrates, confirms the lead was captured, then it appears in the app in a list of all other leads captured. If the attendee has no badge, they can add the info manually in the app.
- They can then add notes, rank the lead, and capture context while the interaction is fresh, helping improve conversions.
- They can highlight key products and services, increasing engagement and lead quality.
- The lead list can be exported at any time, during or after the event.
- They can sync captured leads directly into their CRM systems for immediate post-event outreach.
Exhibitor & Sponsor Benefits:
- Simplifies vendor management – no need to license separate systems or train them on multiple tools. The system recognizes exhibitor permissions and unlocks lead capture tools for them.
- Exhibitors, sponsors, speakers, attendees, and admins all download and use the same branded app.
- Replaces outdated methods like fishbowls and business cards.
- Supports raffles and giveaways with a built-in randomizer for choosing winners.
- Drives exhibitor ROI, making your event a more attractive investment.
- Lead scoring and notes help prioritize follow-up and improve conversion.
A Win for Associations: Non-Dues Revenue
For associations, this module isn’t just a feature, it’s a revenue opportunity. By offering lead capture as a add-on or bundled benefit:
- You create a new stream of non-dues revenue
- You enhance exhibitor value, increasing retention and satisfaction
- You position your event as tech-forward and results-driven
How MobileUp Stands Apart
Unlike other lead capture solutions, MobileUp is an all-in-one solution that services a wide array of association needs. Everything lives inside your association’s branded app – from event content and networking to exhibitor tools and lead capture.
That means fewer vendors, a shorter learning curve, and a more cohesive experience for everyone:
- Attendees stay in one app.
- Exhibitors capture and manage leads without friction.
- Admins oversee it all with full visibility.
It’s not just convenient, it’s strategic. Associations who adopt MobileUp’s Event Lead Capture elevate the value of sponsorship packages and strengthen long-term exhibitor partnerships.
🚀 Ready to Elevate Your Event?
Exhibitors come to your events looking for connections that convert into business. With MobileUp’s new Event Lead Capture, you’re giving them the modern, integrated, and ROI-driven solution they deserve, while reinforcing your association’s role as the hub for meaningful engagement.
Whether you’re planning a conference or trade show, a MobileUp event app with lead capture delivers value across the board. It’s simple, scalable, and smart.
Schedule a Demo to see Event Lead Capture in action.
