About The Fantasy Football Expo: The Fantasy Football Expo is a leader in the realm of fantasy football expos, founded by a nationally recognized expert with over 40 years of experience in the field. Having seen others fumble attempts at such expos, the company rose to the occasion in 2019 and began launching their own. Through their annual events, The Fantasy Football Expo brings together Fantasy Football enthusiasts and experts from all over the country.

We Spoke To: Bob and Pam Lung, organizers of The Fantasy Football Expo.

The Challenge: Confused Attendees and Missed Panels

Before adopting the MobileUp app, The Expo faced challenges in managing their rapidly growing events:

Pain Points:

• Attendee Confusion: After the event grew from 75 to 500 attendees in just one year, people struggled to keep track of the ample sessions and speakers offers, often losing track of time.
• Ineffective Paper Communication: Relying on paper schedules and flyers made it extremely difficult to inform attendees about last-minute changes or upcoming sessions.
• Missed Opportunities: Important speakers and panel discussions were sometimes poorly attended due to low attendee awareness that they were going on.
• Logistical Complexities: With the event expanding to multiple venues across the city, providing information about transportation and locations became increasingly challenging.

The Solution: A MobileUp Event App

Choosing MobileUp: The Fantasy Football Expo discovered MobileUp after seeing it in use at the Fantasy Sports & Gaming Association’s conference in 2022. The familiarity of the app among industry peers, and its cost-effectiveness compared to mass texting services, made it an attractive choice. Lung immediately thought to himself, “There’s our answer…”

App Setup and Usability: The husband-wife duo reported that the onboarding process was seamless, with MobileUp’s team providing excellent and proactive support. “They were always really responsive. And if anything wasn’t working right, they fixed it promptly.” The app’s ease of use and the ability to quickly make changes were particularly appreciated.

The Impact of Having a MobileUp App

The MobileUp Event App had a transformative effect on The Fantasy Football Expo’s events:

• Increased User Adoption: In its first year, 250 attendees used the app. The following year, usage skyrocketed to 650 people, representing 95% of their user base.
• Improved Event Navigation: The app “absolutely eradicated” the problem of attendees not knowing where events were taking place.
• Useful Notifications: The ability to send out 10-minute notifications about speakers, times, and parties greatly improved attendee engagement
• Streamlined Information Sharing: All event information was centralized in the app, eliminating the need for multiple flyers and handouts.
• Seamless Updates: The pair also reported that the transition to MobileUp 2.0 was smooth, with the ability to easily copy and move content forward for future events.

The Fantasy Football Expo’s Message to Others Considering a MobileUp App: 

“Everyone is different, but for us, it was definitely worth it. The app does everything we need it to do. I can see trade associations with panels and such getting a lot of value out of it. It’s a good product that makes sense for event organizers looking to enhance attendee experience and streamline communication.”

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