About New York State Association of Counties (NYSAC): Celebrating its centennial in 2025, the New York State Association of Counties is the only association representing county government officials in New York. They advocate, educate, and provide support for county officials across the state.

We Spoke To: Jeanette Stanziano, the Director of Education and Training at NYSAC, who has been with the association for 30 years.

The Challenge: Modernizing Member Communication and Reducing Costs

Before adopting MobileUp, NYSAC faced several challenges, including. 

• Universal Rising Costs: NYSAC struggled with increasing conference and operational expenses. As a nonprofit, they have limited revenue sources and are committed to never raising their dues, or doing so only if absolutely necessary. 
• Outdated Communication: They saw their peer associations outpacing in the realm of technology and communication. “We were falling behind fellow associations that were completely paperless,” Stanziano said. 
• Printing Expenses: Exorbitant printing costs for conference materials were also a significant burden.

The Solution: MobileUp

Choosing MobileUp: After extensive research, NYSAC interviewed multiple app providers and did a deep dive on their costs. They ultimately found MobileUp’s competitors to be extremely overpriced and loaded with unnecessary bells and whistles. MobileUp, by comparison, “hit all the spots. Its functionality is richer, and it provides an incredible value for the product,” Stanziano explained. “The core features of MobileUp fit all of our needs, and they’re even keeping pace with new needs.” She also loved the simplicity of MobileUp’s flat fee structure.

Implementation: The transition to MobileUp was described as seamless. Stanziano praised the training resources and live support provided. When she wondered if there were small changes that could be made, “real life people would write back to me,” she said. There was hands-on communication about changes she wanted to see, and changes the team were actively working on. She described the app as incredibly easy to understand and navigate, strengthened by ongoing support from her project manager. “People get back to you very quickly and honestly. You feel like you have a voice as a customer.” In a world of impersonal corporations, she raved about MobileUp’s being a distinctly human company. 

The Impact of Having a MobileUp App

“The app genuinely makes us more effective.” Stanziano raved.

“We make app signups a part of the process for attendees before attending events now.”

Key Benefits Include: 

• Offseting Costs: “We even covered the costs of the app with sponsorship. [Getting it] was a no-brainer,” she explained, speaking to how in-app sponsorship effectively cancels out the cost of the app.
• Getting Resources in Members Hands: Staff are able to push out information more quickly, including in-app agendas and surveys prior to member meetings. This impacts how effective their trainings are, because they can confidently provide supportive resources ahead of time. 
• Everything Is Digitized: Information that was once shared in paper booklets is now available in the app. 
• Member Communication: “Members can communicate with colleagues, and we have a way to reach them with urgent notifications. The minute our resolutions get passed, they’ll know, which is a huge benefit.” Stanziano said. 

NYSAC’s Message to Others Considering a MobileUp App: 

“It’s very important to evaluate what your real needs are,” Stanziano advised. “There’s a great benefit to working with a very functional, straightforward app that doesn’t bog you down with loads of costly bells and whistles.”

She emphasized the importance of finding a solution that provides genuine value: “The value with MobileUp is in the way things are organized, the strong support system, and being able to mention your needs to a real person who communicates with you. Meanwhile, I’ve seen competitors charge 5x more and offer the exact same features.”

NYSAC’s journey with MobileUp demonstrates how a well-implemented mobile app can revolutionize member communication and event management for professional associations, all within a budget.

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